Video Editing for Interactive Multimedia CD-ROMs and DVD

30 Pictures are Worth 30,000 Words
Sometimes, the use of imagery is more effective than explaining complex ideas or concepts. A wise man once said, "A picture is worth a thousand words." It stands to reason that thirty pictures a second (the normal rate of video) is worth a lot more. In fact, video can be a most effective way to communicate an idea, process, or message.

Audio Sweetening for Multimedia
Audio has long been the way to awaken the message inside your traditional marketing materials. Combine the power of video with the compelling effectiveness of voice overs and sound design and your multimedia project may take on a new life of its own.

Whether you plan to use audio and video for inclusion on a CD-ROM, DVD, website or whether you want to archive or transfer existing analogue sources, utilization of digital audio and video is the answer.

DVDs vs. Multimedia CD-ROMs
One of the hottest ways to present your products, services, or ideas to your target market is through a DVD or multimedia CD-ROM. Which format you decide to use depends upon your needs and the target market you are attempting to reach. Here are some things to consider when deciding between the two formats:

Who is your target market?

• Set-top DVD users who will view the title in their living rooms
• Users to whom you want to deliver a full-screen video presentation
• Computer users who have CD-ROM drives (largest demographic)
• Computer users who will view the DVD on their computers (slightly smaller demographic)

Choosing One Format Over Another

• Set-top DVDs allow for full-screen video without worry of hardware limitations.
• Most homes now possess a set-top DVD player (82%).
• DVDs allow for up to 2 hours of full-screen quality video content
• CD-ROMs allow for custom interactivity and internet connectivity
• CD-ROMs are at nearly 100% penetration for computer users

Answering these questions can help you to decide between a DVD-Video project and an interactive CD-ROM. The choice must match your business marketing or sales needs and should take into account some of the issues mentioned above. If you have more specific questions or want to discuss the pros and cons of each format, please give us a call at 863-248-5512 today!

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